I'm certainly a commercial fan and most of the TVcs that touched me have this tried and tested advertising formula - appeal to emotion.
See why these ads created an impact.
1. True Colors - Dove
I love this because this Ad promotes women empowerment.
I wouldn't say that one should accept their imperfection because i believe that we are all created perfectly, it's a matter of realizing the value of what was given to us. I think it's normal for us girls to be insecure sometimes because we always want to be accepted and appreciated. But we should also realize that appearance is just a shallow part of our personality. The power given to us is much more than the physical aspect. Remember that beauty is subjective and you can not generalize how people define it. Furthermore, it's evanescent, what would remain permanent are the change you've done to other people and the impact you left behind. We should learn to value ourselves and realize our worth as a woman.
2. Para kanino ka bumabangon? - Nescafe
When i first saw this Ad and heard the first line, the question was already posted in my mind. I realized that we don't just live our days, we have purpose and reasons. We welcome mornings not just to face afternoons and overcome evenings. We celebrate a brand new day because it's another chance and opportunity to fulfill God's plan for us. Let everyday be sensible, fruitful and worth living. When you see tomorrow's sunshine, remind yourself that God gave this day to you, don't just let it pass, make something out of it, no matter how small the task maybe, at least you were able to accomplaish something. I'm a procrastinator myself and i regret wasting time. Let's not wait for things to happen, let's make it happen.
